market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …

market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …

, magazines, newspapers, the Internet, and television (the illustrative example henceforth). Most advertising expenditures are … incurred for these media. They are also mainly supported by advertising revenue. Early work stressed possible market failures … sides are coordinated by broadcasters (or “platforms”) that choose ad levels and program types, and advertising finances the …

control over media content and advertising, with implications for advertising avoidance, advertising targeting and … screen” to multitask during media programs, enabling immediate online response to program and advertising content, but also …

Do news media bias content in favor of advertisers? We examine the relationship between advertising by auto … readers from other newspapers mitigates bias, while competition for advertising by online platforms exacerbates it. Finally …

for advertising but also allows it to more efficiently allocate scarce advertising space. In a baseline case, we … outlets: advertising space is limited or costly; there is heterogeneity across local media markets; or advertisers are … capacity-constrained (creating competition between outlets on the advertising-side of the industry). Even in these cases …

market power in online advertising markets looks very different at the end of the decade. …