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Competition and commercial media bias
Blasco, Andrea; Sobbrio, Francesco - 2011
contents upon which advertisers are likely to share similar preferences; ii) In advertising industries characterized by high …
Persistent link: https://www.econbiz.de/10011737150
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Competition and Commercial Media Bias
Blasco, Andrea - 2013
contents upon which advertisers are likely to share similar preferences; ii) In advertising industries characterized by high …
Persistent link: https://www.econbiz.de/10013092722
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Strategic complementarities in a model of commercial media bias
Kerkhof, Anna; Münster, Johannes - 2023
Media content is an important privately supplied public good. While it has been shown that contributions to a public good crowd out other contributions in many cases, the issue has not been thoroughly studied for media markets yet. We show that in a standard model of commercial media bias,...
Persistent link: https://www.econbiz.de/10014416218
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Media market concentration and pluralism
Stühmeier, Torben - 2016
Media market structures are changing constantly. Traditional media outlets such as newspapers are being hard-hit by the digitalization of content, causing market exit and long-term consolidation in many countries. Competition policy in media markets is not only concerned with this trend because...
Persistent link: https://www.econbiz.de/10011527238
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The economics of Internet media
Peitz, Martin; Reisinger, Markus - 2014
market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …
Persistent link: https://www.econbiz.de/10011491371
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Media market concentration, advertising levels, and ad prices
Anderson, Simon P.; Foros, Oystein; Kind, Hans Jarle; … - 2011
assumptions that there is no advertising congestion and that viewers single-home. Allowing for crowding in viewer attention spans … ; advertising clutter ; information congestion ; mergers, entry …
Persistent link: https://www.econbiz.de/10009388315
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Media Market Concentration, Advertising Levels, and Ad Prices
Anderson, Simon P. - 2011
assumptions that there is no advertising congestion and that viewers single-home. Allowing for crowding in viewer attention spans …
Persistent link: https://www.econbiz.de/10013117358
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Media Market Concentration, Advertising Levels, and Ad Prices
Anderson, Simon P. - 2011
assumptions that there is no advertising congestion and that viewers single-home. Allowing for crowding in viewer attention spans …
Persistent link: https://www.econbiz.de/10013117481
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How should durable goods firms combine online and mass media advertisements to promote sales?
Fujisawa, Chieko; Kasuga, Norihiro - 2021
We develop an advertising strategy for durable goods firms applying a dual time-period model while considering three …-stage game in a Cournot competition. We assume that firms employ two advertising approaches; one is online advertising, which … escalates consumers' willingness to purchase goods and the other is conventional mass media advertising, including television …
Persistent link: https://www.econbiz.de/10012805746
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Merger Analysis in the App Economy : An Empirical Model of Ad-Sponsored Media
Kawaguchi, Kohei; Kuroda, Toshifumi; Sato, Susumu - 2021
merger analysis applicable to the mobile app industry. To analyze developers’ monetizing with both price and advertising in …
Persistent link: https://www.econbiz.de/10013245037