Similar Search Results

Medien- und Internetmanagement

Wirtz, Bernd W. - 2009 - 6., überarb. Aufl.

Persistent link: https://www.econbiz.de/10003731500

Medienmanagement: Content gewinnbringend nutzen : Trends, Business-Modelle, Erfolgsfaktoren

Vizjak, Andrej (ed.) - 2001 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001613359

Handbuch Medien- und Multimediamanagement

Wirtz, Bernd W. (ed.) - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001732372

Media management : strategy, business models and case studies

Wirtz, Bernd W. - 2020 - Second edition

Persistent link: https://www.econbiz.de/10012250280

Media Management : Strategy, Business Models and Case Studies

Wirtz, Bernd W. - 2020 - 2nd ed. 2020.

Foundations of media management -- Characteristics of media management -- Value-creation systems of media enterprises -- Functions of media management -- Business models and value creation in the newspaper and magazine market 126 -- Business models and value creation in the book market --...