Yilmaz, Emrah Sitki; Aytekin, Mehmet - In: Administrative Sciences : open access journal 8 (2018) 4/81, pp. 1-14
Moving marketing strategies, which are changed through digital channels, into the social media environment, has led to changes in customer preferences in the tourism sector and is affected by the comments made in social media. Despite the fact that numerous studies have examined the impact of...
