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Antecedents of purchase intention : a study on fashion brands

Aiswarya, G.; Krishnan, Jayasree - In: International journal of applied management science : IJAMS 14 (2022) 2, pp. 171-182

Persistent link: https://www.econbiz.de/10013252832

Fashion involvement and experiential value : Gen Y retail apparel patronage

Sullivan, Pauline; Kang, Jiyun; Heitmeyer, Jeanne - In: The international review of retail, distribution and … 22 (2012) 5, pp. 459-483

Persistent link: https://www.econbiz.de/10009690955

Effects of message framing and involvement on price deal effectiveness

Gamliel, Eyal; Herstein, Ram - In: European journal of marketing : EJM 46 (2012) 9, pp. 1215-1232

Persistent link: https://www.econbiz.de/10009661662

Social media advertising and consumer decision-making : the mediating role of consumer engagement

Dankwa, Dan Duku - In: International journal of internet marketing and … 15 (2021) 1, pp. 29-53

Persistent link: https://www.econbiz.de/10012512684

Technology influence on purchase intention with respect to luxury fashion

Soni, Soumya; Sharma, Bhuvanesh Kumar; Mishra, Sunil; … - In: International journal of Indian culture and business … 32 (2024) 1, pp. 98-113

Persistent link: https://www.econbiz.de/10015064676

The impact of fashion brand sustainability on consumer purchasing decisions

Mandarić, Doroteja; Hunjet, Anica; Vuković, Dijana - In: Journal of risk and financial management : JRFM 15 (2022) 4, pp. 1-17

was found between the importance of fashion brand sustainability and consumers' decisions to buy sustainable clothing … products. However, the sustainability of a fashion brand or product is among the least important factors in their purchasing … various factors that may influence consumer behaviour, such as the sustainability of a fashion brand or product, potentially …

Persistent link: https://www.econbiz.de/10013273094