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~subject:"Mehrsprachigkeit"
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Mehrsprachigkeit
Consumer behaviour
31
Konsumentenverhalten
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Viral marketing
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Virales Marketing
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Communication
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Kommunikation
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Personality psychology
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Persönlichkeitspsychologie
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natural language processing
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Emotion
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language
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word of mouth
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Experiment
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Berger, Jonah
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Packard, Grant
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Consumer psychology review
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of service research
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ECONIS (ZBW)
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The emergence and evolution of consumer language research
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014634419
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2
Commentary: using language to improve health
Berger, Jonah
;
Packard, Grant
- In:
Journal of service research
26
(
2023
)
4
,
pp. 514-516
Persistent link: https://www.econbiz.de/10014580303
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3
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
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