Similar Search Results

Influence of a company's social initiatives on the consumer attitude towards it : results of experimental research

Pawlak, Marek; Zasuwa, Grzegorz - In: Contemporary economics 5 (2011) 2, pp. 80-89

the consumer attitude towards it. The afore-mentioned aim has been achieved by presenting the results of experimental … company does not lead to a more favourable consumer attitude towards it. The results obtained show that when undertaking a … social programme, which is not consistent with the company's actions to date, the attitude towards it can even become worse …

Persistent link: https://www.econbiz.de/10009244087

A Survey of Accounting Majors : Attitudes and Opinions

Giladi, Kreindy - 2013

A survey of 100 advanced accounting students was conducted to determine the opinions of accounting majors regarding such areas as why students choose accounting as a major, courses students felt were important and unimportant, and expectations regarding work and salary. The Key findings include:...

Persistent link: https://www.econbiz.de/10013074880

Usage intentions, attitudes, and behaviors towards energy-efficient applications during the COVID-19 pandemic

Pop, Rebeka-Anna; Dabija, Dan Cristian; Pelău, Corina; … - In: Journal of business economics and management 23 (2022) 3, pp. 668-689

(SmartPLS, version 3). The results indicate the impact of behavioral characteristics, namely, energy conservation attitude …

Persistent link: https://www.econbiz.de/10013259244

Online Product Opinions : Incidence, Evaluation and Evolution

Moe, Wendy W.; Schweidel, David A. - 2011

While recent research has demonstrated the impact of online product ratings and reviews on product sales, we still have a limited understanding of the individual’s decision to contribute these opinions. In this research, we empirically model the individual’s decision to provide a product...

Persistent link: https://www.econbiz.de/10014199741

Price Effects in Online Product Reviews : An Analytical Model and Empirical Analysis

Li, Xinxin; Hitt, Lorin M. - 2014

Consumer reviews may reflect not only perceived quality but also the difference between quality and price (perceived value). In markets where product prices change frequently, these price-influenced reviews may be biased as a signal of product quality when used by consumers possessing no...

Persistent link: https://www.econbiz.de/10014213970

The Emergence of Opinion Leaders in Social Networks

Mak, Vincent - 2012

A major challenge in many word-of-mouth marketing campaigns is the cost-effective identification of opinion leaders, consumers who exert disproportionate influence on the purchase decisions of other consumers. However, empirical studies agree on few consumer characteristics that are strong...

Persistent link: https://www.econbiz.de/10014047398

A Study of Parents’ Opinion about Effects of Social Networking Usage by School Children

Pragnesh; Baser, Narayan - 2019

Social networking has now become an integral part of lives of modern citizens of India. There will hardly be any one who is not aware about at least one social networking site or app, whether he uses that or not. This covers school students also. It has been common now for households to have a...

Persistent link: https://www.econbiz.de/10014102991