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Moderating role of religious beliefs on attitudes towards charities and motivation to donate
Teah, Min; Lwin, Michael; Cheah, Isaac - In: Asia Pacific journal of marketing and logistics 26 (2014) 5, pp. 738-760
Persistent link: https://www.econbiz.de/10010462611
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Examining the roles of collectivism, attitude toward business, and religious beliefs on consumer ethics in China
Huang, Chun-Chen; Lu, Long-Chuan - In: Journal of business ethics : JOBE 146 (2017) 3, pp. 505-514
Persistent link: https://www.econbiz.de/10011789354
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COVID-19 cause-related campaigns and consumers' purchase intention : does religiosity matter?
Chetioui, Youssef; Lebdaoui, Hind - In: Journal of Islamic marketing 13 (2022) 11, pp. 2496-2518
Persistent link: https://www.econbiz.de/10013536334
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A few more ounces? : preference for regular-size models in advertising
Ketelaar, Paul E.; Willems, Anneke G. J.; Linssen, Liesbeth - In: Journal of euromarketing 22 (2013) 3, pp. 38-50
Persistent link: https://www.econbiz.de/10010248356
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Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers
Sebastian, Ann Tresa; Lal, Bhagya; Anupama, J.; … - In: Cogent business & management 8 (2021) 1, pp. 1-24
Online retailing as a mode of transaction has been dominating the market through web-based advertisements since the beginning of the 21st century, replacing the role of mass media. India, being a populous country, has witnessed a rapid increase in online customers in recent years. Nonetheless,...
Persistent link: https://www.econbiz.de/10012665937
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Mirror, mirror, who is thinner? : a direct effect moderation model of ad model-viewer body size gap
Jung, A-Reum; Heo, Jun - In: Journal of marketing communications 26 (2020) 6, pp. 596-614
Persistent link: https://www.econbiz.de/10012263754
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Perceived humorand purchase intention : mediating role of attitude towards the advertisement and brand
Hameed, Irfan; Khan, Muhammad Babar; Shahab, Atif - In: The Lahore journal of business 8 (2019/2020) 2, pp. 55-84
Persistent link: https://www.econbiz.de/10012299283
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The effects of comparative advertising on young consumers’ perceptions : cross-cultural comparison between the United States and Taiwan
Muk, Alexander; Chung, Christina; Chang, En Chi - In: Journal of promotion management : JPM 23 (2017) 1, pp. 100-122
Persistent link: https://www.econbiz.de/10011729468
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Reliability as a moderator in the relationship between the antecedents and consequences of general attitude toward advertising
Ghosh, Priyam; Lakavath, Mothilal; Somaskandan, Karthikeyan - In: South Asian journal of marketing 3 (2022) 2, pp. 97-115
Purpose - This paper aims to investigate the relationship between general attitude toward advertising and consumers …' purchase intention. The relationship between cognitive attitude, intrusiveness attitude, evaluative judgments, affective … response and general attitude toward ad was examined. Furthermore, reliability as a moderator in the relationship between …
Persistent link: https://www.econbiz.de/10014226226
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The influence of Muslim fashion influencers on purchase intention mediated by attitude towards the advertising and brand attitude in the Muslim fashion industry in Indonesia
Avrillia, Micky Dita; Moeljadi; Hapsari, Raditha - 2023
Persistent link: https://www.econbiz.de/10014480150