Mittal, Amit; Bhandari, Harveen; Chand, Pawan Kumar - In: International Journal of Culture, Tourism and … 16 (2021) 1, pp. 193-206
Purpose The purpose of this study is to examine how the anticipated positive evaluation of a tourist’s social media posts by significant others, known as social return (SR), impacts the memorable tourism experience (MTE) and how this evaluation influences the revisit intention and recommend...