Panigyrakis, George G.; Kyrousi, Antigone G. - In: Corporate Communications: An International Journal 20 (2015) 3, pp. 233-255
Purpose – The purpose of this paper is to review the literature published since 1985 regarding color effects in advertising and at setting an agenda for future research. Design/methodology/approach – Recent publications (1985-2012) regarding the effects of color in advertising on...
