Markovic, Jelica; Djeri, Lukrecija; Blesic, Ivana; … - In: Central European Business Review 2014 (2014) 2, pp. 18-27
This paper examined customers’ perceived importance and performance of shopping center ambience on the examples of the Mercator shopping center and Sad Novi Bazaar shopping center in Novi Sad, Serbia. The shopping center ambience was examined through exterior and interior attributes. It was...
