Granier, Laurent; Trinquart, Sébastien - Groupe d'Analyse et de Théorie Économique Lyon … - 2010
In 2009, Sanofi-Aventis, whose generic subsidiary is Winthrop, merges with the generic firm, Zentiva. This paper fills the gap in the theoretical literature concerning mergers in pharmaceutical markets. To prevent generic firms from increasing their market share, some brand-name firms produce...
