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Event-Marketing – Was ist das?...
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Messung
Definition
1,632
Event-Marketing
1,501
Event marketing
1,281
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559
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542
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542
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519
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definition
146
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Acar, Elif Öznur
4
Hauff, Michael von
4
Tansel, Aysıt
4
Basu, Kaushik
3
Föllmer, Hans
3
Lee, Travis
3
Ruggeri Laderchi, Caterina
3
Saith, Ruhi
3
Schaffer, Mark E.
3
Schied, Alexander
3
Schneider, Friedrich
3
Stewart, Frances
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2
Boatcă, Manuela
2
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2
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2
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2
Hauck, Gerhard
2
Horner, Stephen M.
2
Inderst, Georg
2
Jones, Stephen R. G.
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Kaminker, Christopher
2
Lecesne, Lionel
2
Ochel, Wolfgang
2
Pechtl, Hans
2
Ralph, Jeff
2
Riddell, William Craig
2
Roncoroni, Andrea
2
Schneider, Henrique
2
Schratzenstaller, Margit
2
Slesnick, Frank
2
Smith, Paul A.
2
Stewart, Fiona
2
VanHoose, David D.
2
Acerbi, Carlo
1
Achathaler, Lukas
1
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1
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1
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1
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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2
essentials
2
A brighter future : improving the standard of living now and for the next generation
1
AVE-Studie : Wege aus extremer Armut, Vulnerabilität und Ernährungsunsicherheit
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Business cycles in economics : types, challenges and impacts on monetary policies
1
CAE Working Paper
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CESifo DICE Report
1
CESifo DICE report : journal for institutional comparisons
1
CESifo forum : a bi-monthly journal on European economic issues
1
Campus Studium
1
Corporate reputation review : an international journal
1
Defining poverty in the developing world
1
Demography : a publication of the Population Association of America ; the statistical study of human populations
1
Discussion paper / Humboldt-Universität zu Berlin, Sonderforschungsbereich 373 Quantifikation und Simulation Ökonomischer Prozesse
1
Discussion paper / The Pensions Institute, Cass Business School, City University
1
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Diskussionsbeitrag / Europäisches Institut für Internationale Wirtschaftsbeziehungen : europäische Wirtschaft und internationale Wirtschaftsbeziehungen
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Dynamics of inequality and poverty
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ERC working papers in economics
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Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
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Economics of corruption
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European management review : the journal of the European Academy of Management
1
European yearbook of international economic law
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Finance and stochastics
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Foundations and trends in entrepreneurship
1
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Geographical indications and international agricultural trade : the challenge for Asia
1
Handbook of innovation indicators and measurement
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IZA world of labor : evidence-based policy making
1
Ifo-Schnelldienst
1
International journal of finance & banking studies : JJFBS
1
International journal of nonprofit and voluntary sector marketing
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International journal of organization theory and behavior
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ECONIS (ZBW)
131
EconStor
6
RePEc
1
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1
Developing a measurement scale for event image
Deng, Claire Qian
;
Li, Mimi
;
Shen, Han
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 245-270
Persistent link: https://www.econbiz.de/10011282976
Saved in:
2
Engaging consumers in esthetic offerings : conceptualizing and developing a measure for arts engagement
Kemp, Elyria
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
2
,
pp. 137-148
Persistent link: https://www.econbiz.de/10011493097
Saved in:
3
Emotionale Determinanten der Dienstleistungsqualität : Entwicklung und Überprüfung eines Messkonzeptes
Forberger, Dirk
-
2000
Persistent link: https://www.econbiz.de/10001490328
Saved in:
4
Erlebens- und Einstellungswirkungen von Marketing-Events : eine Analyse unter Berücksichtigung der Besonderheiten des Event-Marketing und Event-Sponsoring
Weihe, Kerstin
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003798713
Saved in:
5
Measuring event risk
Nyberg, Peter
;
Wilhelmsson, Anders
- In:
Journal of financial econometrics : official journal of …
7
(
2009
)
3
,
pp. 265-287
Persistent link: https://www.econbiz.de/10003884188
Saved in:
6
Satisfaction or quality comes first : an empirical analysis
Kim, Kakyom
;
Severt, Denver E.
- In:
Journal of travel and tourism marketing
28
(
2011
)
1
,
pp. 81-96
Persistent link: https://www.econbiz.de/10009008254
Saved in:
7
The antecedents of memorable tourism experiences : the development of a scale to measure the destination attributes associated with memorable experiences
Kim, Jong-hyeong
- In:
Tourism management : research, policies, practice
44
(
2014
),
pp. 34-45
Persistent link: https://www.econbiz.de/10010384261
Saved in:
8
Erlebnisprodukte in Hotellerie und Tourismus : erfolgreiche Inszenierung und Qualitätsmessung
Brunner-Sperdin, Alexandra
-
2008
Persistent link: https://www.econbiz.de/10003688713
Saved in:
9
Measuring tourist festival experience : development and validation of the PHF-TX model
Olivier, Lizette
;
Carlson, Jamie
;
Rahman, Syed Mahmudur
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
7
,
pp. 1530-1549
Persistent link: https://www.econbiz.de/10014368598
Saved in:
10
Perceived authenticity of hallmark event brands : conceptualization, measurement, and an integrative framework
He, Yawen
;
Ma, Jianfeng
;
Zhang, Pan
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014285216
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