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Decoding costumer-firm relationships : how attachment styles help explain customers' preferences to closeness, repurchase intentions, and changes in relationship breadth
Mende, Martin; Bolton, Ruth N.; Bitner, Mary Jo - In: Journal of marketing research : JMR 50 (2013) 1, pp. 125-142
Persistent link: https://www.econbiz.de/10009715240
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Alternative scales for measuring service quality : a comparative assessment based on psychometric and diagnostic criteria
Parasuraman, Anantharanthan; Zeithaml, Valarie A.; … - In: Handbuch Dienstleistungsmanagement : von der …, (pp. 465-498). 2001
Persistent link: https://www.econbiz.de/10001599020
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Measuring customer equity and calculating marketing ROI
Rust, Roland T.; Lemon, Katherine N.; Zeithaml, Valarie A. - In: The handbook of marketing research : uses, misuses, and …, (pp. 588-601). 2006
Persistent link: https://www.econbiz.de/10003420686