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Messung
Consumer behaviour
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Customer satisfaction
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Haverila, Matti
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European journal of management studies : EJMS
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Marketing intelligence & planning
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ECONIS (ZBW)
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Market intelligence and NPD success : a study of technology intensive companies in Finland
Haverila, Matti
;
Ashill, Nick
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 556-576
Persistent link: https://www.econbiz.de/10009384810
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2
The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework
Haverila, Matti
;
Haverila, Kai Christian
;
Twyford, …
- In:
European journal of management studies : EJMS
28
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014288278
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