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Consumer trying : scale development and validation
Mathur, Anil - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 1, pp. 45-54
Persistent link: https://www.econbiz.de/10009233559
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Food overconsumption : concept and its measurement
Mathur, Anil - In: Journal of consumer behaviour 23 (2024) 3, pp. 1556-1573
Persistent link: https://www.econbiz.de/10014575987
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Physical vanity across cultures : measurement and validation
Mathur, Anil; Barak, Benny; Lee, Keun S.; Zhang, Yong; … - In: Journal for global business advancement : JGBA 3 (2010) 4, pp. 313-324
Persistent link: https://www.econbiz.de/10008746103
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Social religiosity : concept and measurement across divergent cultures
Mathur, Anil; Barak, Benny; Zhang, Yong; Lee, Keun S.; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 717-734
Persistent link: https://www.econbiz.de/10011478833