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A meta-analytic investigation of consumer response to anthropomorphic appeals : the roles of product type and uncertainty avoidance
Velasco, Franklin; Yang, Zhiyong; Janakiraman, Narayanan - In: Journal of business research : JBR 131 (2021), pp. 735-746
Persistent link: https://www.econbiz.de/10012545115
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When poignant stories outweigh cold hard facts : a meta-analysis of the anecdotal bias
Freling, Traci H.; Yang, Zhiyong; Saini, Ritesh; Itani, … - In: Organizational behavior and human decision processes : … 160 (2020), pp. 51-67
Persistent link: https://www.econbiz.de/10012303365
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When do product crises hurt business? : a meta-analytic investigation of negative publicity on consumer responses
Yang, Zhiyong; Freling, Traci; Sun, Sijie; … - In: Journal of business research : JBR 150 (2022), pp. 102-120
Persistent link: https://www.econbiz.de/10013365603
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How do vape advertising campaigns affect consumers' vaping tendency? : a meta-analytic investigation
Yang, Zhiyong; Velasco, Franklin; Tanner, Emily C.; … - In: Journal of public policy & marketing 43 (2024) 1, pp. 53-75
Persistent link: https://www.econbiz.de/10014635373
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A meta-analysis of the relationship between market orientation and business performance : evidence from five continents
Rodriguez Cano, Cynthia; Carrillat, François A.; … - 2009
Persistent link: https://www.econbiz.de/10003835863
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The good, the bad and the effective : a meta-analytic examination of selling orientation and customer orientation on sales performance
Goad, Emily A.; Jaramillo, Fernando - In: The journal of personal selling & sales management : JPSSM 34 (2014) 4, pp. 285-301
Persistent link: https://www.econbiz.de/10010431569
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Examining the impact of service quality : a meta-analysis of empirical evidence
Carrillat, François A.; Jaramillo, Fernando; Mulki, Jay P. - In: Journal of marketing theory and practice 17 (2009) 2, pp. 95-110
Persistent link: https://www.econbiz.de/10003827786
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Ethical climate at the frontline : a meta-analytic evaluation
Friend, Scott B.; Jaramillo, Fernando; Johnson, Jeff S. - In: Journal of service research 23 (2020) 2, pp. 116-138
Persistent link: https://www.econbiz.de/10012216500
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Meta-analyses in sales research
Johnson, Jeff S.; Jaramillo, Fernando - In: The journal of personal selling & sales management : JPSSM 37 (2017) 2, pp. 134-152
Persistent link: https://www.econbiz.de/10011734623