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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O. (ed.); Netemeyer, Richard G. (ed.);  … - 2011 - 3rd ed.
Persistent link: https://www.econbiz.de/10013208270
Cover Image
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O.; Netemeyer, Richard G.; Mobley, Mary F. - 1993
Persistent link: https://www.econbiz.de/10004148375
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O. (ed.); Netemeyer, Richard G. (ed.);  … - 2011 - Third edition
Persistent link: https://www.econbiz.de/10013547488