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constructs, models, methods or instantiations. Their work is an important contribution to the academic discussion of design …
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Three questions – what can be studied; how can studies be done; and what can be measured – drive research methods and … preferences. Observing and asking, the two main methods for conducting user studies, yield quantitative and qualitative data … use a variety of methods to gather both qualitative and quantitative data and help establish consistent metrics.  …
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methods, evidence types and the researcher's role. We consider these against different research-orientations (positivist …
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The study examines the research methodology of more than 200 empirical investigations of ethics in personal selling and … benchmark, assesses the status and direction of the sales ethics research methodology, and helps inform researchers who need to … highlights many sound aspects about the empirical sales ethics research statistical methodology but also raises concerns about …
Persistent link: https://www.econbiz.de/10011242092
Describes the uses and advantages of perceptual mapping, a consumer‐based modelling technique having both diagnostic and strategic applications, particularly in determining the threat posed by substitute products and in developing competitive strategies. Uses a case study approach of analysing...
Persistent link: https://www.econbiz.de/10014843465
ethnographies and for a forum in which to debate and develop the methodology and methods associated with them. It argues for a …. Design/methodology/approach – The paper reviews the current growth in interest in ethnographic research in organizational and … that, when presenting ethnographic work at other conferences, their choice of methodology is more often subject to …
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