Bargaining behaviors, such as price haggling, have been observed for a long time among consumers. However, research endeavors addressing this behavior remain relatively sparse and usually within lab-settings. Therefore, there is a need for not only addressing this behavior in real life settings...

For businesses where resources are scarce and civil conditions are currently unstable, such as the Mexican state of affairs, striving for business practices that embrace a market orientation (MO) becomes critical to maintaining market share or even business survival. This paper addresses whether...

For businesses where resources are scarce and the environment is volatile in political, economic and cultural terms, such as the current case of Mexico and Turkey businesses might suggest, the pursue of business practices that adopt a market orientation (MO) is critical to maintain market share...