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Chicas Modernas and Chinas Poblanas : international and national influences in the Mexican beer industry and its advertisements : 1910-1940
Pierce, Gretchen - In: Jahrbuch für Wirtschaftsgeschichte 65 (2024) 1, pp. 63-100
The Mexican beer industry in general, and advertising in particular, contained both international and national … iconography from abroad with that from home. The trajectory of the beer industry as well as its marketing fit in with the …
Persistent link: https://www.econbiz.de/10014555652
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Malt barley in twentieth-century Mexico : the brewing industry, centralized knowledge, and the Green Revolution
Gauss, Susan M. - In: Jahrbuch für Wirtschaftsgeschichte 65 (2024) 1, pp. 101-132
This article focuses on how Mexico's brewers, backed by a collaboration of U.S. and Mexican agronomists and officials who together developed the foundations of the Green Revolution, facilitated the centralization of decision-making over new technologies of production in the malt barley industry...
Persistent link: https://www.econbiz.de/10014555655
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Qualitative approach to determine competitiveness factors in craft breweries : evidence from Mexico
Cortina-Calderón, Karina Guadalupe; Delgado-Rivas, … - In: International journal of management and decision making … 23 (2024) 2, pp. 188-209
Persistent link: https://www.econbiz.de/10015067104
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Business strategy in Mexican beer industry : a case applying game theory
Vargas-Hernández, José G.; Cambroni-de-Anda, Armando … - 2012
more than 99% of beer market in this country. All this analysis is made from the perspective of game theory. The main …
Persistent link: https://www.econbiz.de/10009714647
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Hacia una política para la industria cervecera
Sobrino, Jaime - In: Investigación económica : revista de la Faculdad de … 55 (1995) 214, pp. 67-100
Persistent link: https://www.econbiz.de/10001336072
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Business Strategy in Mexican Beer Industry : A Case Applying Game Theory
Vargas-Hernández, José G. - 2012
more than 99% of beer market in this country. All this analysis is made from the perspective of game theory. The main …
Persistent link: https://www.econbiz.de/10013098968
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Bottles for Beer : The Business of Technological Innovation in Mexico, 1890-1920
Beatty, Edward - 2014
Successful technological change in countries outside the northern Atlantic during the nineteenth and early twentieth centuries depended on entrepreneurial skills, not inventive expertise. In this examination of the Owens automatic glass-bottle-blowing machine in Mexico between 1905 and 1912,...
Persistent link: https://www.econbiz.de/10013070936
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Beer Global Market and Consumer Surplus Loss in Mexico
Romero, Carlos - 2016
(ABI/Modelo) was authorized in 2013. I analyze the cointegration of beer prices in the U.S. and Mexican markets from 2002 … to 2012. The cointegration model shows an asymmetric relationship of beer prices between Mexico and the U.S. just like … condition of strong exogeneity in U.S. beer prices that makes them a suitable counterfactual to estimate the effect on the …
Persistent link: https://www.econbiz.de/10013000839
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Bottles for beer: the business of technological innovation in Mexico, 1890-1920
Beatty, Edward - In: Business history review 83 (2009) 2, pp. 317-348
Persistent link: https://www.econbiz.de/10003882925
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Política comercial bajo competencia imperfecta : ejecicio de simulación para la industria cervecera mexicana
Esquivel, Gerardo - 1992
Persistent link: https://www.econbiz.de/10000843093