Khizindar, Tariq M.; Darley, William K. - In: Journal of Research in Marketing and Entrepreneurship 19 (2017) 1, pp. 42-58
Purpose Using the resource-focused view of the firm as a theoretical backdrop, this study aims to examine the relationships between entrepreneurial perceptions and two dependent measures (i.e. customer satisfaction outcomes and firm performance). Specifically, the study tests the boundary...