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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
Aichner, Thomas (ed.); Salvador, Fabrizio (ed.);  … - 2023
1: Form Postponement Types and Market Contingencies: Toward an Isomorphism of Mass-Customization Strategies and Form Postponement Types -- 2: The Ghost in the Machine: A Multi-Method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency -- 3: The Role...
Persistent link: https://www.econbiz.de/10014318553
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Umbrüche und Kontinuitäten : Perspektiven nationaler und internationaler Arbeitsbeziehungen ; Walther Müller-Jentsch zum 65. Geburtstag
Abel, Jörg (ed.); Müller-Jentsch, Walther (honouree);  … - 2001
Persistent link: https://www.econbiz.de/10001538960
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Mitbestimmung, gesellschaftlicher Auftrag und ökonomische Ressource : Festschrift für Hartmut Wächter
Breisig, Thomas (contributor); Wächter, Hartmut (honouree) - 1999
Persistent link: https://www.econbiz.de/10011343960
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Mitbestimmung, gesellschaftlicher Auftrag und ökonomische Ressource : Festschrift für Hartmut Wächter
Breisig, Thomas (ed.); Wächter, Hartmut (honouree) - 1999
Persistent link: https://www.econbiz.de/10000673758