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~subject:"Mobile Anwendung"
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Mobile Anwendung
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Positive side effects of in-app reward advertising : free items boost sales : a focus on sampling effects
Lee, JooWon
;
Shin, Dong-Hee
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 272-282
Persistent link: https://www.econbiz.de/10011756536
Saved in:
2
Matching mobile applications for cross-promotion
Lee, Gene Moo
;
He, Shu
;
Lee, Joowon
;
Whinston, Andrew B.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 865-891
Persistent link: https://www.econbiz.de/10012298131
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