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Referenzmodelle im Mobile Business - Analyse und Entwicklung neuer Rollen, Szenarien und Geschäftsmodelle
Hufenbach, Yvonne - 2016
Persistent link: https://www.econbiz.de/10011522033
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Value Creation in the Mobile Market
Pousttchi, Key; Hufenbach, Yvonne - In: Business & Information Systems Engineering 3 (2011) 5, pp. 299-311
In recent years competitive pressure in mobile markets has increased remarkably. New business models and thus new actors have entered the market. This contribution analyzes the reconfiguration of value structures and strategies in mobile markets. For this purpose, mobile network operators’...
Persistent link: https://www.econbiz.de/10010680785
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Mobile marketing management : marketing objectives, campaign types and implementation techniques
Pousttchi, Key; Wiedemann, Dietmar G. - In: Handbook of research on mobile marketing management, (pp. 1-9). 2010
Persistent link: https://www.econbiz.de/10003919335
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Gestaltung mobil-integrierter Geschäftsprozesse
Pousttchi, Key; Becker, Frank - In: HMD : Praxis der Wirtschaftsinformatik 49 (2012) 286, pp. 15-22
Persistent link: https://www.econbiz.de/10009577099
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Requirements for personalized M-commerce : what drives consumers' use of social networks?
Becker, Laura; Pousttchi, Key - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 19-36
Persistent link: https://www.econbiz.de/10010252891
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Mobile Payment in Deutschland : szenarienübergreifendes Referenzmodell für mobile Bezahlvorgänge
Pousttchi, Key - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002509264