Narrow search
Showing 1 - 3 of 3
Cover Image
Brand in the hand : a cross-market investigation of consumer acceptance of mobile marketing
Rohm, Andrew J.; Gao, Tao; Sultan, Fareena; Pagani, … - In: Business horizons 55 (2012) 5, pp. 485-493
Persistent link: https://www.econbiz.de/10009623103
Cover Image
Factors influencing Chinese youth consumers' acceptance of mobile marketing
Gao, Tao; Sultan, Fareena; Rohm, Andrew J. - In: The journal of consumer marketing 27 (2010) 7, pp. 574-583
Persistent link: https://www.econbiz.de/10008772840
Cover Image
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Pagani, … - In: Journal of business research : JBR 66 (2013) 12, pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145