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The evolution of mobile communications in Europe : the transition from the second to the third generation
Fuentelsaz, Lucio; Maicas, Juan Pablo; Polo-Redondo, Yolanda - In: Telecommunications policy : the international journal … 32 (2008) 6, pp. 436-449
Persistent link: https://www.econbiz.de/10003753833
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How to make switching costly : the role of marketing and relationship characteristics
Polo-Redondo, Yolanda; Sesé, F. Javier - In: Journal of service research : JSR 12 (2009/10) 2, pp. 119-137
Persistent link: https://www.econbiz.de/10003901004
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Reducing the level of switching costs in mobile communications : the case of mobile number portability
Maicas, Juan Pablo; Polo-Redondo, Yolanda; Sesé, F. Javier - In: Telecommunications policy : the international journal … 33 (2009) 9, pp. 544-554
Persistent link: https://www.econbiz.de/10003903715
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Switching costs, network effects, and competition in the European mobile telecommunications industry
Fuentelsaz, Lucio; Maicas, Juan Pablo; Polo-Redondo, Yolanda - In: Information systems research : ISR 23 (2012) 1, pp. 93-108
Persistent link: https://www.econbiz.de/10009522278
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Strengthening customer relationships : what factors influence customers to migrate to contracts?
Polo-Redondo, Yolanda; Sesé, F. Javier - In: Journal of service research : JSR 16 (2013) 2, pp. 138-154
Persistent link: https://www.econbiz.de/10009774892