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Asia Pacific journal of marketing and logistics
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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The nudge effect to change the previous users' misbehaviors to stewardship behavior in personal mobility platforms
Bae, Sung Hun
;
Bae, Joonheui
;
Jo, Seonggeun
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
3
,
pp. 756-772
Persistent link: https://www.econbiz.de/10014486777
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2
Motivators for the intention to use mobile TV : a comparison of South Korean males and females
Choi, Yung Kyun
;
Kim, Juran
;
McMillan, Sally J.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 147-167
Persistent link: https://www.econbiz.de/10003819160
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3
Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Kim, Juran
;
Lee, Ki Hoon
;
Taylor, Charles Raymond
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 282-296
Persistent link: https://www.econbiz.de/10010408105
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