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Rod, Michel
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Australasian marketing journal
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Journal of strategic marketing
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Mobile phone feature preferences, customer satisfaction and repurchase intent among male users
Haverila, Matti
- In:
Australasian marketing journal
19
(
2011
)
4
,
pp. 238-246
Persistent link: https://www.econbiz.de/10009308817
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2
Behavioral aspects of cell phone usage among youth : an exploratory study
Haverila, Matti
- In:
Young consumers : insight and ideas for responsible …
12
(
2011
)
4
,
pp. 310-325
Persistent link: https://www.econbiz.de/10009425043
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3
Cell phone product-market segments using product features as a cluster variate : a multi-country study
Haverila, Matti
;
Rod, Michel
;
Ashill, Nicholas
- In:
Journal of strategic marketing
21
(
2013
)
2
,
pp. 101-124
Persistent link: https://www.econbiz.de/10009732231
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