Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...

Although mobile phone subscription rates in Nigeria have grown significantly since its inception in the early 2000s, over half of the population remains unconnected. As the focus of governments and mobile carriers shift to driving Internet adoption, mobile phones serving as a facilitating...