Ferraz, Rodolfo Magalhães; Furquim, Thales Stevan Guedes; … - In: Journal of Contemporary Marketing Science 6 (2023) 1, pp. 64-88
Purpose The interaction of consumers and technology has become a challenge for companies and marketing professionals. Technological acceleration has transformed how business is conducted and the consumer-company relationship. The need to establish communication with (potential) consumers to...
