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~subject:"Mobilkommunikation"
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Mobilkommunikation
Mobile communications
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South Korea
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Südkorea
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Welt
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World
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Consumer behaviour
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Television
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Breitbandkommunikation
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Broadband
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IKT-Sektor
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IPTV
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Kim, Daejoong
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Lee, Hyunjoo
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Ryu, Jungho
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Jun, Jong Woo
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Lee, Hyung Seok
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Lee, Sungjoon
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Nam, Yoonjae
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International journal of advertising : the review of marketing communications
1
Technological forecasting & social change : an international journal
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Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
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ECONIS (ZBW)
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Profiling mobile TV adopters in college student populations of Korea
Lee, Hyunjoo
;
Ryu, Jungho
;
Kim, Daejoong
- In:
Technological forecasting & social change : an …
77
(
2010
)
3
,
pp. 514-523
Persistent link: https://www.econbiz.de/10003974508
Saved in:
2
Acceptance and rejection of mobile TV among young adults : a case of college students in South Korea
Lee, Hyunjoo
;
Kim, Daejoong
;
Ryu, Jungho
;
Lee, Sungjoon
- In:
Telematics and informatics : an interdisciplinary …
28
(
2011
)
4
,
pp. 239-250
Persistent link: https://www.econbiz.de/10009160290
Saved in:
3
The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea
Nam, Yoonjae
;
Lee, Hyung Seok
;
Jun, Jong Woo
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 867-885
Persistent link: https://www.econbiz.de/10012200334
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