This paper aims to explore the price plans offered by Thai mobile operators and analyse the role of demand characteristics in the development of new price plans. The paper also shows how demand affects a firm's degree of innovativeness in terms of the number of new price plans. The empirical...

Motivation, background and problem statement: Fixed and mobile broadband substitutability has recently been a debate in the telecom industry as the issue affects infrastructure investment decisions of service providers and service obligation regulation decision of telecom authorities. Previous...

The purpose of this paper is to explain the determinate factors of switching behavior in the Thailand cellular market before the mobile number portability (MNP) policy is implemented. A binary logit model and individual survey data of the National Telecommunications Commission 2009 is used to...