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~subject:"Mobilkommunikation"
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Mobilkommunikation
Internet marketing
8
Online-Marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
South Korea
5
Südkorea
5
Social Web
4
Social web
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Theorie
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Theory
4
Beziehungsmarketing
3
Customer integration
3
International marketing
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Korea
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Kundenintegration
3
Relationship marketing
3
Viral marketing
3
Virales Marketing
3
Brand equity
2
Brand image
2
Brand management
2
Capital structure
2
Cross-culture
2
Customer engagement
2
Customer satisfaction
2
Debt financing
2
Fremdkapital
2
Innovativeness
2
Kapitalstruktur
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Markenführung
2
Markenimage
2
Mobile communications
2
Moral Hazard
2
Moral hazard
2
Privacy concerns
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Propensity to share information
2
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Park, Cheol
2
Jun, Jongkun
1
Lee, Thae Min
1
Lee, Thaemin
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
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ECONIS (ZBW)
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Mobile technology usage and B2B market performance under mandatory adoption
Lee, Thae Min
;
Park, Cheol
- In:
Industrial marketing management : the international …
37
(
2008
)
7
,
pp. 833-840
Persistent link: https://www.econbiz.de/10003781856
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2
Two faces of mobile shopping : self-efficacy and impulsivity
Lee, Thaemin
;
Park, Cheol
;
Jun, Jongkun
- In:
International journal of e-business research : an …
10
(
2014
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10010402596
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