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Der direkte Draht zum Verbraucher
MacDonald, Emma K.; Wilson, Hugh; Konus, Umut - In: Harvard-Business-Manager : das Wissen der Besten 34 (2012) 10, pp. 72-80
Persistent link: https://www.econbiz.de/10009619129
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Better customer insight : in real time
MacDonald, Emma K.; Wilson, Hugh; Konuş, Umut - In: Harvard business review : HBR 90 (2012) 9, pp. 102-108
Persistent link: https://www.econbiz.de/10009614663