As the development of the e-book devices, such as Kindle, iPad, smart phones and tablet notebook, and the appearance of aggregators, such as Amazon, Barnes & Nobel, and iBook store, there are substainable business models for the publishing industry to begin making profits. However, the e‐book...

Could mobile phones become mass media, like television, radio, newspaper or Internet, which provide us information and entertainment? Although the penetration rates of mobile phones are very high in most countries, many users are not willing to spend money on the consumption of mobile online...