Kuo, Tung-Sheng; Huang, Kuo-Chung; Nguyen Quyet Thang; … - In: Journal of business economics and management 20 (2019) 5, pp. 860-877
The purpose of the study is to provide an assessment of both how consumers adopt mobile tourism apps and how consumers use those apps to orient customer intentions to visit tourism destinations. The technology acceptance model (TAM) is used to explore customer intentions to adopt tourism apps. A...