Purpose – This study explores the factors of telecom branding in Pakistan. Design/methodology/approach – Survey methodology was used to collect the data and a total of 238 mobile phone users were interviewed for their telecom brand preferences. Findings – Exploratory factor analyses and...

Mobile telecommunications markets are an important part of the European Commission’s strategy for the completion of the European Union Digital Single. The use of mobile telecommunications - particularly mobile data access - is growing and becoming an increasingly important input for the...

This paper focuses on the relationship between over-the-top (OTT) and traditional communications services. Many analysts have stated OTT communications services might soon replace other communication services; however, the empirical study of this assumption is scarce, especially in the case of...

OTT-messenger such as facebook, WhatsApp have gained wide popularity among mobile users while traffic of text messaging has been in strong decline in several countries. This work is the first to provide an empirical analysis how consumption of OTT-messengers affects demand for text messaging and...