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M-Pesa is a Small-Value Electronic Payment and Store of Value System that is Accessible from Ordinary Mobile Phones. It Has Seen Exceptional Growth Since its Introduction by Mobile Phone Operator Safaricom in Kenya in March 2007: It Has Already Been Adopted by 9 Million Customers (Corresponding...
Persistent link: https://www.econbiz.de/10013133639
Retail payment systems require scale to get off the ground and struggle to grow incrementally, as they need to build trust, reap network effects and overcome chicken-and-egg problems of acquiring both customers and merchants. To overcome these barriers, they must (i) create enough urgency in...
Persistent link: https://www.econbiz.de/10013115666
With today's mobile money platforms, the value proposition for keeping money digital and driving up usage of digital payments is still thin. Mobile money is built on speed (real-time clearing) and liquidity (thousands of merchants where you can cash in and out). It's ready-cash (an immediately...
Persistent link: https://www.econbiz.de/10013091440
The paper reviews the relevance of formal financial services - and in particular savings - to poor people, the economic factors that have hindered the mass-scale delivery of such services in developing countries, and the technology-based opportunities that exist today to make massive gains in...
Persistent link: https://www.econbiz.de/10013069369
Technology, and in particular the spread of real-time communications networks, permits banks to delegate last mile cash management and customer servicing functions to third-party retail outlets. By making basic deposit, withdrawal, and payment functions available securely through retail shops...
Persistent link: https://www.econbiz.de/10013038225
This paper presents ten key service design features that have facilitated the rapid adoption and active use of M-PESA in Kenya. These relate to branding and messaging, ease of use, consistency of customer experience, agent monitoring, instantaneous customer registration, free deposits, ability...
Persistent link: https://www.econbiz.de/10013147851