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Why fashion brands enter the metaverse : exploring the motivations of fast fashion and luxury fashion brands
Kniazeva, Maria; Aiello, Gaetano; Dasmi, Costanza; … - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 62-89
Persistent link: https://www.econbiz.de/10014529954
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Fashion and the metaverse : implications for consumers and firms
Donvito, Raffaele; Acuti, Diletta; Song, Sanga - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10014529893
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096