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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy; Perry, Patsy; Moore, Christopher; Warnaby, Gary - In: Journal of business research : JBR 69 (2016) 1, pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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Management perspectives on country of origin
Rashid, Arooj; Barnes, Liz; Warnaby, Gary - In: Journal of fashion marketing and management 20 (2016) 2, pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
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How brand interaction in pop-up shops influences consumers' perceptions of luxury fashion retailers
Taube, Julia; Warnaby, Gary - In: Journal of fashion marketing and management 21 (2017) 3, pp. 385-399
Persistent link: https://www.econbiz.de/10011773347