Rosenhead, Jonathan - In: European Journal of Marketing 4 (1970) 3, pp. 176-182
Examines advantages and disadvantages of aggregated analytic models and disaggregated simulation models. States the … object is to explore the advantages and disadvantages of the two types of model, with greater emphasis on simulation models …) models must be sought. Concludes that simulation is a means of gradually building up the experience needed for a …