MacKenzie, Herbert F.; Hardy, Kenneth G. - In: Journal of Business & Industrial Marketing 11 (1996) 6, pp. 20-37
Competing models (the supplier offering and relationship management models) were tested in a maintenance, repair, and … operating supplies purchasing environment to examine which better predicted customer satisfaction, trust, and supplier … partnering attractiveness. These models were also tested against a combined model to see if the more comprehensive model improved …