We study a robust version of the single-unit auction problem. The auctioneer has confidence in her estimate of the marginal distribution of a generic bidder's valuation, but does not have reliable information about the joint distribution. In this setting, we analyze the performance of...

We develop an extension of Luce's random choice model that incorporates a role for the association of alternatives. Each alternative is characterized by a salience value, a Luce value, and its associated alternatives. The salience value captures the alternative's ability to attract the decision...