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between advertising and subsequent net cash flows for Taiwan's mutual fund industry. Based on a comprehensive mutual fund … dataset and allowing for a precise estimation of fund inflows and outflows, we find that there is positive advertising … advertising works well during relatively low interest rate environments, which are generally interpreted as exhibiting low cost of …
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Creativity is a certain feature of human nature, and one can expect it to be very complex issue determined by social … creativity must originate from the existence of a surplus above the fair salary. Human capital model allows for estimation of its …
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The prolonged debate on the effect of monetary reward on creative performance is still ongoing. Research has shown monetary rewards to have both positive and negative effects on creative performance. We contend that a person's motivational orientation moderates the effect of monetary rewards on...
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