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good or service. Even if these firms are monopoly or oligopolies in their fields with huge economic rents, if they pass … examples. This advertising cost is added into the sales price of the product, resulting in consumers being harmed by the … embedded advertising costs in the products or services purchased. We argue here, using Bork's own criterion - except to expand …
Persistent link: https://www.econbiz.de/10012804859
This paper analyzes dynamic advertising and pricing policies in a durable-good duopoly. The proposed infinite …-horizon model, while general enough to capture dynamic price and advertising interactions in a competitive setting, also permits … cumulative sales, while the optimal advertising is decreasing with cumulative sales. Comparative statics for the results are …
Persistent link: https://www.econbiz.de/10012759421
promotion, in a model where a seller employs informative advertising to launch a new product. We propose a fairly general … advertising technology for the study of three promotional strategies—mass, imperfectly targeted, and customer directed advertising … (CDA). We find that both the private and the social incentives to use distinct advertising strategies are aligned, and that …
Persistent link: https://www.econbiz.de/10011318584
has never been tempted. This essay tries to cover this lack. Through the introduction into the analysis of advertising we …
Persistent link: https://www.econbiz.de/10014115092
, prices are zero - "free." On the other side of the market, Facebook's and Google's revenues are derived from advertising … market, monopoly pricing is well defined - as well as tests for predatory behavior; not so with multisided markets. Since the … markets for their potential for determining consumers' harm and welfare effects, as well as defining monopoly and predatory …
Persistent link: https://www.econbiz.de/10012151937
This is a survey of the economic principles that underlie antitrust law and how those principles relate to competition policy. We address four core subject areas: market power, collusion, mergers between competitors, and monopolization. In each area, we select the most relevant portions of...
Persistent link: https://www.econbiz.de/10014023495
With legal sports betting being viewed as a panacea for state budget woes across the United States, the underlying data that fuels the sports betting industry has emerged as an especially valuable asset. In the hopes of capitalizing on state laws that have now legalized sports betting, U.S....
Persistent link: https://www.econbiz.de/10013242958
Various arguments attempting to resurrect the single monopoly profit theory of tying have been made, but none are … successful. The Seabright claim that it is supported by a lack of empirical proof fails because the single monopoly profit theory … the refusal to sell at any price that is necessary to get buyers to agree to tying and monopoly pricing and (2) in markets …
Persistent link: https://www.econbiz.de/10014198073
The Department of Justice ("DOJ") monopoly report is enormously disappointing for a number of reasons. The Federal …
Persistent link: https://www.econbiz.de/10014213172
In the past few years, courts and the Department of Justice have cited approvingly the Court's dicta in Verizon Communications Inc. v. Law Offices of Curtis V. Trinko, LLP. This article analyzes why the economic thinking in Trinko is wrong, and how the Court ignores its precedent involving the...
Persistent link: https://www.econbiz.de/10014219087