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~subject:"Motivation"
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Motivation
Consumer behaviour
30
Konsumentenverhalten
30
Brand image
10
Markenimage
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Brand management
9
Markenführung
9
Satisfaction
9
Zufriedenheit
9
Brand
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Markenartikel
8
USA
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United States
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Personality psychology
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Persönlichkeitspsychologie
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Perception
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Wahrnehmung
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Advertising effects
4
Cultural identity
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Decision
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Emotion
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Entscheidung
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Kulturelle Identität
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Lebensqualität
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Quality of life
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Time
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Werbewirkung
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Zeit
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Behaviour
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Charity
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Consumer goods
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Culture
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Fundraising
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Japan
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Aaker, Jennifer
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Akutsu, Satoshi
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Garbinsky, Emily N.
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Keller, Punam Anand
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Lee, Angela Y.
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Research paper series / Stanford Graduate School of Business
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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ECONIS (ZBW)
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Value from regulatory construal fit : the persuasive impact of fit between consumer goals and message concreteness
Lee, Angela Y.
;
Keller, Punam Anand
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 735-747
Persistent link: https://www.econbiz.de/10003945090
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2
Money in the bank : feeling powerful increases saving
Garbinsky, Emily N.
;
Klesse, Anne-Kathrin
;
Aaker, Jennifer
-
2014
Persistent link: https://www.econbiz.de/10011279622
Saved in:
3
Why do people give? : the role of identity in giving
Aaker, Jennifer
;
Akutsu, Satoshi
-
2009
Persistent link: https://www.econbiz.de/10003847498
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