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Model explaining the predisposition to donate blood from the social marketing perspective
Beerli-Palacio, Asunción; Martín-Santana, Josefa D. - In: International journal of nonprofit and voluntary sector … 14 (2009) 3, pp. 205-214
Persistent link: https://www.econbiz.de/10003882277
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Modelling the role of anticipated emotions in blood donor behaviour : a cross-sectional study
Martín-Santana, Josefa D.; Reinares-Lara, Eva; … - In: Journal of economic psychology : research in economic … 81 (2020), pp. 1-21
Persistent link: https://www.econbiz.de/10012433473
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Prosocial customer in the public sector : a PLS-SEM analysis applied to blood donation (active donors)
Robaina-Calderín, Lorena; Martín-Santana, Josefa D.; … - In: Socio-economic planning sciences : the international … 86 (2023), pp. 1-19
Persistent link: https://www.econbiz.de/10014282465
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How does confirmation of motivations influence on the pre- and post-visit change of image of a destination?
Beerli-Palacio, Asunción; Martín-Santana, Josefa D. - In: European journal of management and business economics : … 26 (2017) 2, pp. 238-251
Persistent link: https://www.econbiz.de/10011823419