Consumer quantitative survey is performed on general population 18+ in Serbia at the end of September – begging of October 2010. The instrument used in this survey was a structured questionnaire consisting of several separate sections, including motivation toward food in general (Food Choice...

The present article analyses two opposing self-concepts of entrepreneurs in the book publishing industry based on the well-known culture/commerce divide that operates in cultural industries. It analyses the effects of the self-concepts on entrepreneurial orientation, intrinsic motivation, job...