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~subject:"Motivation"
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Journal of the Academy of Marketing Science
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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ECONIS (ZBW)
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The odd-ending price justification effect : the influence of price-endings on hedonic and utilitarian consumption
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 545-557
Persistent link: https://www.econbiz.de/10010417555
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2
Influence of motivated reasoning on saving and spending decisions
Mishra, Himanshu
;
Mishra, Arul
;
Rixom, Jessica
; …
- In:
Organizational behavior and human decision processes : …
121
(
2013
)
1
,
pp. 13-23
Persistent link: https://www.econbiz.de/10009734238
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